Retention Champions: What we can and cannot learn from health app loyalty data

When comparing user retention across app categories, Health and Fitness apps are clearly leading the pack: 30 days after its initial installation and launch, almost 50% of Android users are still using a Health and Fitness app. Weather apps come in second with a 30-day retention rate of ca. 35%, News & Magazines apps rank third with ca. 27%:

30-day-retention by app category (March 2016, Android)

These numbers, published by Yahoo-owned Flurry Analytics in May 2016, are encouraging for everyone in the digital health space. However, the Health and Fitness category covers a wide spectrum of apps, from 7-minute workouts to medical devices. So how about a more narrow definition of Health apps as apps supporting managing a health condition? „Retention Champions: What we can and cannot learn from health app loyalty data“ weiterlesen